What is the best strategy for Crossing the Chasm?
What is the best strategy for Crossing the Chasm?
The methods for crossing the “chasm” include:
- choosing a target market,
- understanding the whole product concept,
- positioning the product,
- building a marketing strategy,
- selecting the most appropriate distribution channel and,
- deciding the proper pricing.
Why does the chasm occur in the early life of a venture?
The chasm exists because after a certain point of selling a product to early adopters, the sales reach a plateau where the next stage of growth is to take the product to the masses.
Why is it hard to cross the chasm?
Why is it Hard to Cross the Chasm? Put simply, different consumer expectations between the early adopters and the early majority. The first group are looking for a change agent.
How are early adopters identified?
How To Identify Early Adopters For A Business Idea
- Brainstorm Customer Segments. First of all, let’s start by making assumptions about the problems you are willing to solve with your business idea.
- Rank Customer Segments.
- Meet And Interview Top Ranked Customer Segments.
- Verify If They Are Early Adopters Or Not.
Why is there a chasm between early adopter visionaries and the early majority pragmatists?
The gap is widest between the Early Adopters (Visionaries) and the Early Majority (Pragmatists). These groups differ from each other in such a way that using one as a reference base for the other, is highly ineffective. This gap is therefore indicated as ‘the Chasm’.
How do you overcome barriers to Crossing the Chasm?
In his first book, Moore argues that in order to successfully cross the chasm you must do the following:
- Create the “whole product” – don’t try to cross the chasm without a complete feature set and all major bugs eliminated.
- Position the product appropriately for skeptical pragmatists who make up the early majority.